Like with any major project, the planning stage can have a significant impact on the final website design, for better or worse. That is why one of the worst things you can do is to just proceed tothe design stage without having a clear vision of your website. This is crucial as user satisfaction plays a major role in traffic and conversion rates. It is highly unlikely for your customer to have a positive experience if you were just playing around yourself.
Keep in mind that it has to meet your customer’s needs. From the start of the planning phase, you must have a clear map for your visitors. This will guide them throughout the process of navigating the different pages of your site. To give you a better idea on how to do that, it is vital that you keep the following questions in mind:
- Which pages should they view?
- Which content should they read?
- Where do you want your conversions?
This should help you develop, what marketing experts call, a ‘sales funnel’ for your own website. Your website should be made in such a way that sales are virtually inevitable.